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it probably went up 1 billion from Conor and Lesnar's return alone
The fertatas are the biggest dons around.wme conned the fertittas
His huge head alone makes for 1.5 billion.https://mmajunkie.com/2018/08/dana-white-ufc-sold-worth-7-billion-price-espn-tv-deal
UFC President Dana White claims the price tag for his fight promotion is nearly double what it sold for roughly two years ago.
Endeavor purchased the UFC for $4.025 billion in August 2016. There were many perceived uncertainties in the wake of the deal, but White immediately promised it would be for the betterment of the organization in the sport moving forward.
According to White and corroborating investor reports, 2017 was the most financially lucrative year in company history. Add in the UFC’s new stateside television deal with ESPN worth $1.5 billion over five years, and White said the value of the UFC brand now sits at a whopping $7 billion.
More here
There are different types of valuations, but Dana is probably exaggerating no matter what metric you use. Wonder how deep potential IPO investors would dig before making a decision. I feel like Conor could retire within a couple of years, especially if he loses twice in a row. That would be a significant blow to the UFC's valuation.
Same people who don’t believe didn’t believe it would be sold for what it sold for and also thought wme was conned. The business acumen of sherdog is amazing.
@FrankieNYC Why do you think it is worth a billion less then Dana said?
How are you determining the value of the UFC?As usual Dana is most likely exaggerating but as I said in May, 2019 it will be at over $6b
Lol so the value almost doubled in two years? Next year it'll be at $15B?
How are you determining the value of the UFC?