Why does VICE describe Elon Musk and Grimes as an "iconically cringe couple?"

shredman

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I saw an article in VICE on Elon Musk and Grimes' breakup calling them an "iconically cringe couple" and it got me wondering why they were described so, what was cringe about them? I don't understand that perception at all, but then I didn't know much about them as a couple, so what's that about?

They DO mention the bit I quote below in the article, but is that the only reason?

The two met via a characteristically cringe Twitter DM slide: Musk tweeted the bad pun "Rococo’s Basilisk" (a play on "Roko’s Basilisk," a thought experiment about killer AI), and realized that Grimes had tweeted the same dad joke three years earlier.
 
People who cringe over every little thing are weak and will be the first to get weeded out of the herd when evolution takes its course.
 
Who or what is Grimes?

Shitty UK rapper?
 
Vice is cringe, for using stupid lingo like "cringe" and also for sucking.

Elon is one of the few mega rich dudes that's isn't a ginormous douche. Go write an article about Zuckerberg or something.
 
They say Elon is a smart guy but the dude makes some terrible life choices and who he breeds with.....
 
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