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My short list.
1) Conor McGregor - He's been a mid to lower level fighter for years but gets whatever he wants because he's the biggest cashcow in the sport and the embodiment of a WWE character who's mouth has gotten him places because he can sell a fight like no other.
2) Jorge Masdvial - I'll admit it's cool he comes comes from the Kimbo era but it seems like the UFC wants him to be at the top of company because he's a draw more than because of his achievements in the Octagon.
3) Sean O'Malley - He's a talented striker and a worthy top 10 fighter but the fact that he's ranked #2 and next in line for a titleshot in the stacked BW division after a highway robbery against Yan tells you all you need to know. His personal style really speaks to the Zoomer crowd.
4) Colby Covington - He really has no notable wins outside a past their prime fighters. He's a good fighter but doesn't belong anywhere near another title shot. Some find his gimmick lame but he invests a hell of a lot into it so you at least have to give him that.
5) Brian Ortega - Hasn't had a win in years, two titleshots already. He's a good fighter, but let's be real about how his looks have gotten him where he is. He doesn't even really have a gimmick like the others here he's simply the UFC pinup boy.
Honorable mentions
Paddy Pimblett - It's pretty obvious the UFC wants him to be something he probably never will be and are trying to protect him against lower level fighters hoping he'll one day blossum. He has a goofy charm that makes him memorable but he's probably the least skilled fighter on this list.
Micheal Chandler - he loses an awful lot yet is somehow still relevant and I'd probably put him higher on the list if he didn't sacrifice himself to the JBG every single fight and wasn't so damn entertaining in the cage.
1) Conor McGregor - He's been a mid to lower level fighter for years but gets whatever he wants because he's the biggest cashcow in the sport and the embodiment of a WWE character who's mouth has gotten him places because he can sell a fight like no other.
2) Jorge Masdvial - I'll admit it's cool he comes comes from the Kimbo era but it seems like the UFC wants him to be at the top of company because he's a draw more than because of his achievements in the Octagon.
3) Sean O'Malley - He's a talented striker and a worthy top 10 fighter but the fact that he's ranked #2 and next in line for a titleshot in the stacked BW division after a highway robbery against Yan tells you all you need to know. His personal style really speaks to the Zoomer crowd.
4) Colby Covington - He really has no notable wins outside a past their prime fighters. He's a good fighter but doesn't belong anywhere near another title shot. Some find his gimmick lame but he invests a hell of a lot into it so you at least have to give him that.
5) Brian Ortega - Hasn't had a win in years, two titleshots already. He's a good fighter, but let's be real about how his looks have gotten him where he is. He doesn't even really have a gimmick like the others here he's simply the UFC pinup boy.
Honorable mentions
Paddy Pimblett - It's pretty obvious the UFC wants him to be something he probably never will be and are trying to protect him against lower level fighters hoping he'll one day blossum. He has a goofy charm that makes him memorable but he's probably the least skilled fighter on this list.
Micheal Chandler - he loses an awful lot yet is somehow still relevant and I'd probably put him higher on the list if he didn't sacrifice himself to the JBG every single fight and wasn't so damn entertaining in the cage.
