Lol right back at you with this so called "brand recognition.." Bellator has been around for years now and most people outside of hardcore MMA fans do not give a flying fuck about Bellator. So how about a name change? Something that rolls off the tongue better. Something that says, "We aren't UFC light anymore." Is that not how people see this company?? Wouldn't a new look benefit it's potential in bringing in new fans?
Or is this so called "brand recognition" so big that a name change would honesty lose a single "fan?" Again, LOL at brand recognition... What the fuck are you talking about??
I'm sure you would say the same about the "brand recognition" of Spike TV changing its name to Paramount..