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According to Billboard, Kamikaze's "sales bow of 252,000" traditional album sales occurred "all via digital downloads." Those numbers come from Nielsen, those incorruptible arbiters of digital sales figures (they would never manipulate data for their own interests). I'm sure they don't use any algorithms or sly classification / methodology to push certain artists in exchange for cash. I'm sure Eminem's fans, wherever they are, are bumping' this white boy's shit like it's 1999 again.
But it should be pointed out that Revival's total sales figures dropped off sharply after the first week (i.e., after the corporate push), while Sheeran's Divide remained in the top 10 for 44 weeks after its release. How embarrassing for Eminem to get cucked so hard by a wimpy British ginger. Eminem's marked decline has caught the attention of the business community and fans alike. How low will he go? Kamikaze will likely follow the same path as Revival into the internet's dust bin.
252k is people who paid for the album and downloaded the entire thing. Hard copies of the album weren't even in stores because it was a surprise album, duh. 433k is the number which factors in streams, single song listens/sales, etc. 433k is the best math they have to compare sales now in the digital age to the 90s and earlier where if you wanted to listen to a song you bought the CD.
further reading regarding the 433k number: Known as TEA (track equivalent album) and SEA (streaming equivalent album), 10 song sales or 1,500 song streams from an album are treated as equivalent to one purchase of the album.
Comparing album sales now to anything really mid to early 2000s and before is not apples to apples.
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