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People read biographies about dead people they don’t know and never will. We watch movies and tv shows about strangers pretending to be other people that then pretend to murder people. We watch reality shows about putzes acting like jackoffs.
Is reading an article about NBA players drinking wine really that out of the ordinary or weird? Probably something insightful in there for those that are curious.
I think it is pretty weird. These guys aren't great historical figures or anything like that. They aren't even experts on wine. They are good at basketball - what does one have to do with the other? I could see maybe a short article on the subject since so many players partake... but not this monstrosity.