Bellator MMA land 'game changing' multi-year nine-figure deal with DAZN

Discussion in 'Worldwide MMA Discussion' started by AGEZ909, Jun 26, 2018.

  1. AGEZ909

    AGEZ909 Brown Belt

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    Bellator MMA land 'game changing' multi-year nine-figure deal with Perform Group streaming service DAZN
    Bellator MMA land 'game changing' multi-year nine-figure deal with Perform Group streaming service DAZN
    26 Jun 2018, 01:55pm
    • Bellator and Viacom have signed a multiple-year broadcast deal with streaming service DAZN - owned by the Perform Group - believed to be worth upwards of 100 million US dollars
    • Seven Bellator events a year will be exclusive to DAZN in the USA, which also streams live sports in Germany, Switzerland, Austria, Canada and Japan.
    • "Game-changer" for Bellator and sport of MMA says Scott Coker, the Bellator MMA CEO.
    • All other Bellator events will also be streamed on DAZN, as well as the Paramount Network, owned by Viacom
    • The first event on DAZN will be a super-fight between middleweight champion Gegard Mousasi and welterweight champion Rory MacDonald in San Jose on Sept 29.
    • US star Rampage Jackson will face Brazilian legend Wanderlei Silva, fight No 4 in their rivalry, and will be the co-main contest at the San Jose event. They fought in PRIDE in 2003 and 2004, and in the UFC in 2008. It is 2-1 to the Brazilian.
    • Bellator also announces eight-man welterweight tournament which will also be broadcast on DAZN, set to start at the Sept 29 event
    • Long list of welterweights being discussed could include two British fighters but the eight not yet finalised. Possible participants: Current champion Rory MacDonald, former belt holder Douglas Lima, Paul Daley, Michael Page, Andrey Koreshkov, Lorenz Larkin, Jon Fitch, Ed Ruth.
    • Lyoto Machida, newly signed to the organisation, is expected to make his Bellator debut in November
    • Machida will compete at both middleweight and light-heavyweight
    Mixed martial arts organisation Bellator and its owners Viacom will announce a ground-breaking landmark distribution deal at a news conference at its New York headquarters, which includes a multiple-year broadcast deal with the digital streaming service DAZN - owned by the Perform Group - believed to be worth upwards of 100 million US dollars.

    The new deal will include at least seven Bellator events a year being exclusive to DAZN in the USA, which will also stream the events live - as it does with other sports such as football (Bundesliga, La Liga, Champions League, J.League), the NBA, the NFL and Formula One - in Germany, Switzerland, Austria, Canada and Japan. DAZN launched in August 2016.

    The first event on DAZN will be a super-fight between middleweight champion Gegard Mousasi and welterweight champion Rory MacDonald in San Jose on Sept 29, bringing together two renowned mixed martial arts stars who have global appeal in the rapidly-growing sport.

    Aside from an eight-man welterweight tournament to be added to the DAZN deal, American fight and film star Rampage Jackson and Brazilian MMA legend Wanderlei Silva are also expected to face off in fight No 4 of their rivalry as the co-main contest at the San Jose event. They fought in PRIDE in 2003 and 2004, and in the UFC in 2008. It is 2-1 in victories to the Brazilian.



    Rory MacDonald the Bellator welterweight champion to meet middleweight champion Gegard Mousasi in superfight on Sept 29 in San Jose Credit: Lucas Noonan/Bellator


    The Telegraph understands that the deal may also allow DAZN to show all other Bellator MMA events, which are likely to be simulcast in the USA on the Paramount Network, also part of Viacom's broadcast portfolio, as they are currently.

    With its visceral nature, and compelling storylines - not to mention its cutting edge appeal with the younger generations - fight sports have become sought-after broadcast fare in the digital age.

    Bellator president Coker and Viacom Chief Financial Officer Wade Davis have overseen the announcement, with Coker tight-lipped this week, only revealing to The Telegraph ahead of the news conference that the deal is "a game changer" for the sport of MMA, and for Bellator.

    As the streaming 'arms race' heats up, the deal gives Bellator the strong-arm ability to continue to sign major names to its roster, and compete with the UFC, which has recently signed a deal with ESPN+, the American sports broadcaster's new streaming service.

    This new venture will underwrite Bellator's ambition under its president Scott Coker to reach new markets, sign more fighters who are free agents to its burgeoning roster, and increase its global appeal.

    After adding a Heavyweight Grand Prix tournament in the last year, Bellator has also been increasing its reach with more events in Europe in the last two years.

    The announcement is a clear sign that Bellator MMA is on the rise as a rival to the UFC, having grown exponentially in the USA after its acquisition by media conglomerate Viacom five years ago.

    Bellator are also to make official today an eight-man Welterweight Grand Prix Tournament which will be broadcast on DAZN, and could have its first round on the Sept 29 event.

    It follows the fight league's eight-man heavyweight World Grand Prix tournament which started this year, which has reached the semi-final stage with Chael Sonnen facing Fedor Emilianenko and Ryan Bader set to meet Matt Mitrione.

    A wishlist of welterweights from the Bellator roster are currently under discussion for the Grand Prix and they could include two British fighters, but sources have confirmed to the Telegraph that the eight fighters have not yet been finalised, in spite of reports in the US media that the contestants have been signed to the format.

    Those likely to be selected from 170lb roster are current belt holder Rory MacDonald, former champion Douglas Lima, Paul Daley, Michael Page, Andrey Koreshkov, Lorenz Larkin, Jon Fitch, and Ed Ruth. The details of the tournament are yet to be completed, with the possibility that the belt could change hands throughout the tournament, though that may not be workable.

    Lyoto Machida, another Brazilian legend in MMA newly-signed to the organisation, is expected to make his Bellator debut in November. Machida will compete at both middleweight and light-heavyweight.

    The former UFC light heavyweight champion announced last week that he had signed a multi-fight contract with Bellator, and although he had been given an equal counter-offer from the UFC, has decided to "start a new chapter, with a new fight family".

    Overall, the Viacom-Bellator-DAZN deal marks another step forward as the landscape of sports broadcasting morphs into a new, more mobile, accessible era for fans and viewers.

    DAZN will also move into boxing later this year in the USA. The Perform Group has signed a boxing deal with British promoter Eddie Hearn, who promotes boxing's biggest commodity in heavyweight champion Anthony Joshua.

    The partnership involves exclusive events in the USA, starting in the autumn, while the Perform Group have recently added the second year of the World Boxing Super Series (WBSS), another tournament format, to its portfolio.

    The WBSS will include the bantamweight and junior welterweight divisions in its second season after a compelling first year in which the supermiddleweight and cruiserweight tournaments, due to culminate in the next three months, gripped boxing fans.

    What is clear is that the company owned by billionaire businessman and philanthropist Sir Len Blavatnik, 61, the wealthiest person in the UK with a net worth of US $21.2 billion, is widening its reach on the developing sports streaming market.

    The final piece in the broadcast jigsaw for mixed martial arts fans in the UK will be completing a deal for Bellator events to be shown live. The UFC is currently shown on BT Sport, a subscription channel. Viacom owns Channel 5 in the UK, as well as , which would be the perfect platform to reach a wider audience and develop a following there.

    Coker intimated after the historic Bellator 200 event in London in May that there are plans to develop a series of fight nights in the UK - "between 6 to eight events" - and has inferred to The Telegraph that a deal will be struck this autumn which will change MMA's visibility in the UK.



    https://www.telegraph.co.uk/mma/201....mc_id=tmg_share_tw&__twitter_impression=true
     
  2. mime

    mime Brown Belt

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    Good to get another source of revenue, will help fund them getting more free agents. Hate that I have to get DAZN to watch some of their bigger fights. Will also make their tv ratings less relevant if its simulcast
     
  3. AGEZ909

    AGEZ909 Brown Belt

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    Great, great stuff for Bellator. Big win for them.

    IDK how accurate the reports of bellators finances were, but lets suppose they were true. 20m revenue last year. lets also suppose that this deal is for 5 years, as that's more or less been the standard. Lastly, lets suppose that the deal is for the absolutely 9 figure minimum of 100m.

    100/5 = 20m. They have essentially earned last year's entire revenue in one single swoop, guaranteed as well.
     
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  4. Danespina

    Danespina Gold Belt

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    For most of us it just means we will now have to pay for what we would have got for free.

    It's $150 a year too, so yeah. A major negative for me personally.
     
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  5. AGEZ909

    AGEZ909 Brown Belt

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    the way i'm reading, most bellator cards will be aired on both paramount and this new streaming site. only 7 events will be aired exclusively on DAZN
     
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  6. Danespina

    Danespina Gold Belt

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    Yeah which is major. We now have to pay for Rory MacDonald vs. Gegard Mousasi and the Welterweight GP etc.

    Per month is $20. So even if you cheat and just order DAZN for the 7 Bellator card months, that's still $140 per year.
     
  7. EndlessCritic

    EndlessCritic Gold Belt

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    Fuck the traditional cable model. I am all for these a la carte packages that just let me buy what I want like fightpass. Assuming I can get this in Canada, I will be happily purchasing it.
     
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  8. AGEZ909

    AGEZ909 Brown Belt

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    depends on how one chooses to look at the situation. paying 15 dollars a month for a streaming services that focuses on sports while dropping the 100 dollar cable bill does't sound like wasting money to me.

    of course we need to wait until more details come out.
     
  9. Wrestler160

    Wrestler160 Green Belt

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    Its expensive to be a fight fan right now.

    UFC Fight Pass, Showtime, HBO, ESPN+, and now DAZN.
     
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  10. mime

    mime Brown Belt

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    right but its saying the first event is the rory vs Gegard which is a big fight, i hope that doesn't mean its the first exclusive there and is a simulcast instead. otherwise i hope they have a free trial period so i can sign up for that fight
     
  11. MMALOPEZ

    MMALOPEZ Silver Belt

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    I understood that the September show will be exclusively on DAZN
     
  12. MMALOPEZ

    MMALOPEZ Silver Belt

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    AGEZ909 likes this.
  13. FrankieNYC

    FrankieNYC "My balls was hot!" Platinum Member

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    This helps Bellator get out of the red, but this doesn't help them as far as exposure & making fans pay for content
     
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  14. lukeuidswords

    lukeuidswords Yellow Card Yellow Card

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    Shame it's not UK/Ireland too. Such a neglected market by Bellator, given how often they do live shows here. Although that might be DAZN not having the coverage.

    DAZN is available in Italy though, where Bellator and their Kickboxing offshoot do a lot of shows, so that makes sense.
     
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  15. milliniar

    milliniar Who needs a belt?

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    Never heard of dazn
     
  16. AGEZ909

    AGEZ909 Brown Belt

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    The guarantee is what made it worth it' i'm sure.

    no way would viacom have tried a streaming venture on their own, but coming to a deal with DAZN buys Bellator a considerable amount of time as well as gives them a very healthy lump sum for the coming years. who knows what bellator could do in the next 5 years. i keep saying 5 because that appears to be the standards, more or less.
     
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  17. KeeSmyth

    KeeSmyth Brown Belt

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    Is dazn only live stream or will events be recorded on there and watch at anytime
     
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  18. chrisdiaz

    chrisdiaz Brown Belt

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    Wait so their biggest fight coming up is going to be on a streaming only site?

    Yeah this is stupid for bellator. What about their app? I will honestly just stream the stream. Bad move. They arent big enough to move off of cable.

    EDIT: IF THEY TAPE DELAY THIS I WILL LOSE MY MIND!!!!!!
     
  19. jei

    jei Danger Zone Admin Staff Member Forum Administrator

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    And they thought numbers were bad now, wait until they deal with a $10-20 a month paywall between the fans and the content. Since the events will be sparse, probably less than one a month on this service, we will be in essence paying $10-20 for an event. That's unwise. I'm not interested in picking up another $150/year expense to watch fights.
     
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  20. MMALOPEZ

    MMALOPEZ Silver Belt

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    All the Bellator content and library will be available
     
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