Full Contact Fighter article from 2004. BJ Penn sued to get his "title" back from the UFC in 2004, and lost the lawsuit because the "title" is just a marketing gimmick. Its a trophy that the UFC creates and can take away. By White's own words the "title" is "purely ceremonial" There are no sanctioning bodies forcing you to defend the belt, no set rules on what keeps you champion or can get you stripped...nothing. Under any circumstance the UFC could award or strip the "title" in question to anyone they feel like. Why are we even discussing this "purely ceremonial" trophy if multiple guys won't even defend it?