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Lower numbers=irrelevant? It put more eyes on Conor more than anything. Most boxing purist don't give a flying fuck about mma. So, fighting Floyd opened him up to a shitload of boxing fans.
Compared to mma fans like myself, who watch boxing also, and is well aware who Floyd is.
Plenty of MMA fans don't care for boxing either, and plenty of boxing fans will watch MMA only for certain people - McGregor being one of them - and ignore the rest. Loads of these same boxing fan don't care much for Floyd either.