If he loses this and still fights after he might start to get legit sympathy from people and be liked. I remember, back when WWE used to be a bit better but still shit compared to the good ol days, they had MVP who was a heel, go on a fucking endless losing streak and each loss he looked more and more depressed with one of his last losses him basically just inviting his opponent in the ring to get it over with, he had NO confidence left, character wise ofc. And after that people actually started to cheer for him and he became a babyface. Feel like Pig Rigg's about to do the same.