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The thing is if we’re being real they have options that will sell more than bader.
Jones rematch, lesnar, stipe all probably outsell bader because most non hardcore fans don’t even know the difference between mma and the ufc
Now if Fedor wins? Maybe it’s a different story, but like you said it’s unlikely.
If they stack the whole event, and put the likes of Jones on the card, and whip in a few more title fights, it could appeal to the casuals that learned some names along the way.
Then it could be an extremely lucrative PPV.