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"He asked for DC at heavyweight" course he fucking did
Guy doesn't even deserve a shot at LHW, let alone in a division he's never competed in
We are well ensconced in the stunt booking era of MMA.
The UFC are booking the heavyweight title for a guy who hasn't won a fight in 8 years, got summarily first round KO'd in two of his last three, and is currently serving a PEDS suspension. That is all real.
The lightweight champion has never defended his belt, and his last fight was - I shit you not - a boxing match.
Currently the only rule is 'try and make money' and Gus is another cog in that wheel. Don't blame him, blame the organization for running it like a circus attraction instead of a sport. He's just playing his cards like they are.
Back on planet earth, DC and Gus had a thrilling 5 round war that ended in a controversial decision. Not only do they matchup well, but they clearly have unfinished business. That makes a lot of sense to book, all things considered.