I'd just like to know the era when shit talkers didn't get push and the occasional strange match up didn't get made. We still get a lot of top fighters matched up. People act like Conor is the first champ who has held up LW. It's been held up since BJ lost the title.
Frankie had endless rematches
Bendo did better, but still had a rematch and a lot of people refused to accept his wins
Pettis sat on the title injured forever until he lost it.
RDA took 9 months to defend once against a guy he already beat. Pulled out of a major fight and took 7 months to attempt his second defense, which he lost.
Alvarez took a money fight instead of a top contender.
Now Conor.
Tito's shit talking carried the UFC. Sonnen talked his way into a LHW title match after failing twice at MW. We had Brock come in and get a title shot after going 1-1, while there was an interim HW champ. Couture came out of retirements to get immediate title shots a weight class up. None of this is new, except Conor has been more financially successful doing it.