Not about being secretive - We know we are one of the more expensive gyms. And you also get better facilities, mat space, bathrooms, weight rooms, etc that you don't get elsewhere. Not gonna try to sell you a Mercedes on the phone when you're only looking for Kia prices. It's not intended to be rude or secretive, but it's how higher quality items are sold... And if you don't have a little bit of time to check out the gym in person, then we don't feel you're taking the idea of training all the seriously. Put some effort into it and check out the gym in person.