How important is the website quality for your school?

Discussion in 'Grappling Technique' started by BJJ Coffee Drinker, Jan 8, 2018.

  1. BJ@LW&WW

    BJ@LW&WW Gold Belt

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    maybe not every day, but like once or twice a week. could just be my perception, but a lot of the schools i see with good student turn outs (and arent dojos with famous instructors) usually have a fairly active social media network. just an occasional picture, video, and sometimes even a technique video. these things first end up getting 'liked' by dojo members, and because of it show up on other peoples feeds.

    in particular, i see sometimes a dojo make a pretty decent technique video and it ends up getting shared by non-dojo members and catches some heat. ends up being free advertisement for the school, gets the name out there, and of course if the technique and instruction is good, it acts as a good example of the quality of the dojo.


    also, if your members are basically all connected in some way through social media, it's easy to remind them of holiday closures and things along those lines
     
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  2. lechien

    lechien Gold Belt

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    I used to do a weekly of the member of the week on Facebook and tagged him.

    Since we have so many members it is a nice way to introduced each other and also promote the gym to the friends of the persons you taggd.

    You could even take a list of birthday and a picture anf then just wish them Happy birthday on their week etc..

    That would mean at least one to 2 post a week.
     
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  3. Kenny from MD

    Kenny from MD Less angry than before.

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    JT Torres' Essential BJJ IMO has an ideal website and handles things like visitor information, rates, etc very tactfully
     
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  4. trustdoesntrust

    trustdoesntrust Purple Belt

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    From my observations, the most common mistake gyms make is the schedule. Many schedules look inaccurate, and generally empty. Even the appearance of an active and varied schedule can cement a membership decision (especially among women); so having that Saturday morning yoga class, or Tues/Thurs Kickboxing, can really influence new people who would otherwise be dumbfounded by the standard "6pm Intermediate BJJ Class, 7pm Intermediate BJJ Sparring."
     
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  5. BJJ Coffee Drinker

    BJJ Coffee Drinker Amateur Fighter

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    Sorry, I don't understand. What do you mean by generally empty? I get that some don't update their schedules
     
  6. trustdoesntrust

    trustdoesntrust Purple Belt

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    You look at the schedule and it's a sea of empty boxes interrupted by "5:30-6:30pm Intermediate Gi, 6:30-7:30pm Intermediate Gi Sparring." A lot of new people, women especially, may not want to join a fight club, but they wouldn't mind a place where they can get in shape while learning a martial art. So even some token variety on the schedule (like a weekly yoga class) can make a big difference.
     
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  7. BJJ Coffee Drinker

    BJJ Coffee Drinker Amateur Fighter

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    i see what you mean. Would it be a better idea to do away with empty boxes and just list the class times one after another? Do you think a once a week yoga class is enough to make a difference?
     
  8. trustdoesntrust

    trustdoesntrust Purple Belt

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    yeah may be a good idea to avoid calendar plug-ins that list all the times of the day if you're only going to have 2 hrs on the schedule. Regarding making the schedule seem full and beginner-friendly; just having a couple items a week that aren't "intermediate gi drilling" can make a big difference. Yoga, strength and conditioning, Kickboxing, are all common examples, and you can probably find a member to teach them or make a trade with somebody. Definitely some kind of class that says the word "Beginner." Again, I think women especially, but new people in general, want that sense that they're joining a gym, rather than just taking BJJ classes (even if they're just going to take BJJ classes anyway).
     
  9. andrewm2211

    andrewm2211 Orange Belt

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    I also think that pictures or some about us write up to give a sense of the vibe would be cool.

    I am always interested in the gym environment. I felt out a few gyms, I knew I wanted to to BJJ and the black belts teaching were legit, but I really needed an insight to how class was ran and what the mood was like to make a decision.

    Also I understand why some places list prices I also understand why they don’t .

    One last thing I wanted to put out there is I think there is a lot of need for an early morning class. I had a hiatus at work I trained somewhere for a few months, liked it ok enough. But the schedule was rough if you had a job first class at 9am. Then one at 5,30 and 6,30.

    I ended up signing up somewhere else cause they have a 7am class , and stayed cause it was a good fit
     
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  10. Aethyr

    Aethyr Blue Belt

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    At a gym I managed, we didn't post prices online, but did tell people if they asked over the phone. A compromise of sorts.

    And Balto's earlier post about the bargain hunters is absolutely true - they're a pain in the ass. They want to pay the least while expecting the most service. My friend owned a painting business and he simply refused to do business with people like that because they would often cause him to lose money. They wanted the cheapest possible prices, yet expect him to bend over backwards, complained about everything and demanded re-paints of everything.

    That's why we told people the prices over the phone, but never discounted from that price. The price was sort of like a filter against difficult people.
     
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  11. DoctorTaco

    DoctorTaco Breadhead

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    I work at a gym as a trainer and make my money with private lessons, small group lessons and corporate wellness classes. I got a Squarespace page and then traded/paid someone to build my website. It looks professional and clean and i get positive comments on it all the time. I think it’s a good way to stand out from your competition and get people to come take intro classes from you instead of somewhere else. Spend the money. It’s an investment
     
  12. lechien

    lechien Gold Belt

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    There is a gym that does not advertise their price because they are expensive.

    But now I just find out that they are running offers that are so cheap and are getting so many sales lead

    But what is the point?

    Do they think that the bargain hunters would be willing to spend 4 times more on fees once the first month cheap offer has expired?
     
  13. BJJ Coffee Drinker

    BJJ Coffee Drinker Amateur Fighter

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    I fully intend to add early morning classes, starting around 7/730am. DO you think early morning classes will work if you don't have a shower a the gym? Thats my only concern.

    Thats what I was planning to do, not post the prices on the website but I would disclose them if someone called and asked

    Did you get someone else to do it for you because it was difficult to work on it by yourself? Or were there more technical issues you may have needed help with?
     
  14. BJJ Coffee Drinker

    BJJ Coffee Drinker Amateur Fighter

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    I agree with most of what you said except for this, especially as applied for visitors. I get a lot of visitors that call me for information, as we don't have a website for now. Myself as a visitor, I definitely check out websites beforehand when I go in and sometimes the more information I get, I'm more likely to go in to pay the full drop in fee and even purchase some merchandise. As a visitor, I don't have time to walk into a few gyms to check them out.
     
  15. andrewm2211

    andrewm2211 Orange Belt

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    Yeah not everyone showers after morning class so I assume they stop home before work.

    Also my office has a shower, others might as well
     

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