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But only 4 times a year. If I walked down the street that rarely, I would get some good audience on such a rare occasion.
US population is 10x so that evens out. The next KSW event is going to be bigger than Wrestlemania 2017 in terms of capacity and a better stadium.
Not saying that the UFC cannot make more money on MSG with McGregor than a LsW stadium but you have local huge talent and people with money to spend on it.
Which is why the UFC had two Polish fighters on the card last event.