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This is a list of pay per view buy rates per defending champion. This cumulative, so all their headlined pay per views were added together. Champions did not get credit if it was not the main event. Of course, sometimes the champion wasn't the attraction, but they get credit nonetheless. This spans from UFC 33 through 217.
Georges St-Pierre -6,550,000
Jon Jones – 4,140,000
Anderson Silva – 4,085,000
Brock Lesnar – 3,810,000
Ronda Rousey – 3,400,000
Chuck Liddell – 2,750,000
Randy Couture – 2,010,000
Jose Aldo – 1,950,000
BJ Penn – 1,945,000
Chris Weidman – 1,560,000
Daniel Cormier – 1,410,000
Frankie Edgar – 1,345,000
Tim Sylvia – 1,315,000
Eddie Alvarez – 1,300,000
Lyoto Machida – 1,200,000
Amanda Nunes – 1,200,000
Michael Bisping – 1,165,000
Junior dos Santos – 1,150,000
Matt Hughes – 1,020,000
Cain Velasquez – 1,010,000
Miesha Tate – 1,009,000
Forrest Griffin – 1,000,000
Rich Franklin – 800,000
Stipe Miocic – 750,000
Rashad Evans – 635,000
Demetrious Johnson – 560,000
Robbie Lawler – 540,000
Quinton Jackson – 540,000
Matt Serra – 530,000
Mauricio Rua – 490,000
Benson Henderson – 470,000
Renan Barao – 445,000
Johny Hendricks – 400,000
Luke Rockhold – 320,000
Dominick Cruz – 320,000
Anthony Pettis – 310,000
Tito Ortiz – 269,000
Fabricio Werdum – 217,000
Andrei Arlovski – 215,000
Tyron Woodley – 200,000
TJ Dillashaw – 125,000
Vitor Belfort – 80,000
Ricco Rodriguez – 60,000
Murilo Bustamante – 50,000
Jens Pulver – 35,000
Frank Mir 0 (Never defended)
Evan Tanner 0 (Never PPV Main Event)
Robert Whittaker 0 (Never Defended)
Sean Sherk 0 (Never PPV Main Event)
Rafael Dos Anjos 0 (Never PPV Main Event)
Conor McGregor 0 (Never PPV Main Event)
Max Holloway 0 (Numbers not in yet)
Cody Garbrandt 0 (Never PPV Main Event)
Holly Holm 0 (Never PPV Main Event)
Germaine De Randamie 0 (Never defended)
Cris Cyborg 0 (Never defended)
Joanna Jedrzejczyk 0 (Never PPV Main Event)
Nicco Montano 0 (Never defended)
So what say you, sherdog? Anything stand out?
One thing for sure from the looks of this chart is brawk is the king of kings.