Here's the truth on Roman Reigns....Daniel Bryan is the sole reason he didn't go over, when he "should have"......A lot of people forget that Roman was voted Superstar of the Year in like 2014, the next year, everyone was booing him....which pretty much started when Daniel was eliminated by Bray Wyatt in the Royal Rumble....The Philly fans went crazy when that happened, and would have probably booed anyone winning that night.
Just think, the year before,....everyone was cheering for Roman to win the Rumble, when it became apparent that Batista was probably gonna win.....Anyway....after that Rumble, even with The Rock giving endorsement, Roman had no chance to get over at that point.....The only time he has been remotely liked as a Baby Face, was when Sheamus was champ. It's been a snowball effect of no one wanting him as the top guy, and some don't even know why they don't want him there....not like his wrestling is completely terrible...he does have limited arsenal...but didn't even the biggest draws like Shawn Michaels and Stone Cold have a "routine" like move set they consistently did each match??
The only thing that will work for Roman at all now...at this point to to make him a Heel...Have him come out and completely dis the fans for the way they've treated him....he can turn into the biggest Heel in the company at this time, without a doubt......Don't think about putting the title on him right now......just start a feud with the "fans" so to speak, as well with a couple of well like Baby Faces, such as Seth Rollins, or Finn Balor.....and turn to "Samoa Joe" type tactics to get him over this way...He can completely blame the fans for his behavior.