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Here's one used for a commercial last year:
That's pretty crazy. I've never seen a rig like that for a telephone.
According to Wikipedia, for Tangerine: "They used the FiLMIC Pro app, a video app (to control focus, aperture and color temperature, as well as capture video clips at higher bit-rates) and an anamorphic adapter from Moondog Labs (to capture widescreen). They also used Tiffen's Steadicam Smoothee to capture smooth moving shots."
I'm not sure if that was the extent of the equipment or only a selective list. But that's what it says. If that's the extent of it, then it's about $200 worth of add-ons.