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https://www.businessinsider.com.au/duckduckgo-ceo-on-google-search-bias-2018-12
The CEO of privacy search engine DuckDuckGo says Google uses location data that puts entire ZIP codes in politically biased 'filter bubbles'
... location information is used to filter results creates its own form of bias.
“If you live in this ZIP code, we’re going to show you the NRA. But if you live in this other ZIP code, we’re not going to show you the NRA,” Weinberg says could explain the results his team discovered. “If that’s what [Google’s] doing, then you’re putting a whole ZIP code (or whatever the location boundaries) in a filter bubble.”
.....
“That’s the problem with these algorithms,” Weinberg said. “You make these things, you don’t even realise what’s going on, and then all of a sudden you’re potentially influencing tens of millions of people.”
A Google spokesperson denied the results of DuckDuckGo’s study, saying: “This study’s methodology and conclusions are flawed since they are based on the assumption that any difference in search results are based on personalisation. That is simply not true. In fact, there are a number of factors that can lead to slight differences, including time and location, which this study doesn’t appear to have controlled for effectively.”
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There are a few gems here. Google's spokeshole's denial is ridiculous. They are glossing over Google's personalization factor that we all know is a key driver to any result.
The ability for Google to affect elections is worse than the $100K Russia spent of Facebook ads.
I personally use DuckDuckgo.com, because I don't like getting Leftwing propaganda with virtually any political search I make. I know all Conservatives get they are receiving skewed results, but I think Leftists actually celebrate and approve of it, or are in total denial that it is happening, even with the plethora of evidence that has already been presented.
Google is a danger to democracy.
The CEO of privacy search engine DuckDuckGo says Google uses location data that puts entire ZIP codes in politically biased 'filter bubbles'
... location information is used to filter results creates its own form of bias.
“If you live in this ZIP code, we’re going to show you the NRA. But if you live in this other ZIP code, we’re not going to show you the NRA,” Weinberg says could explain the results his team discovered. “If that’s what [Google’s] doing, then you’re putting a whole ZIP code (or whatever the location boundaries) in a filter bubble.”
.....
“That’s the problem with these algorithms,” Weinberg said. “You make these things, you don’t even realise what’s going on, and then all of a sudden you’re potentially influencing tens of millions of people.”
A Google spokesperson denied the results of DuckDuckGo’s study, saying: “This study’s methodology and conclusions are flawed since they are based on the assumption that any difference in search results are based on personalisation. That is simply not true. In fact, there are a number of factors that can lead to slight differences, including time and location, which this study doesn’t appear to have controlled for effectively.”
==================================================
There are a few gems here. Google's spokeshole's denial is ridiculous. They are glossing over Google's personalization factor that we all know is a key driver to any result.
The ability for Google to affect elections is worse than the $100K Russia spent of Facebook ads.
I personally use DuckDuckgo.com, because I don't like getting Leftwing propaganda with virtually any political search I make. I know all Conservatives get they are receiving skewed results, but I think Leftists actually celebrate and approve of it, or are in total denial that it is happening, even with the plethora of evidence that has already been presented.
Google is a danger to democracy.