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The reason is you, guys. Yes, you, Conor's haters.
I know you're here.
The level of your butthurt regarding this matter is very high. Amazingly high.
But the more time Conor holds the belt, the more butthurt you become. Your screaming and whining will go higher and higher on the decibels and your hate and anger grow stronger.
Every LW fight in the top 10 makes you remember who the champion in this division is.
The interim champ, Ferguson, remembers it every day. He dedicates a tweet to Conor every day. He's pissed. Just like you (in his case, he's not even much smarter than you).
Conor's name and recognition grows in MMA world, without him fighting.
Whether he DOES fight in MMA next , or boxes, or whatever move he does to bring WME the revenue - this revenue will be HUGE.
Because he accumulates so much hype around him - and you guys provide a negative one - that not only his fans will gather for him, as usual:
This time, an army of haters, a big one, will pay an incredible amount of $$$ to hopefully see him lose.
TL;DR
Conor keeps belt->You keep hating->You bring him money
Couldn't of said it better myself.