UFC 217 - Ariel Helwani Promo



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when Dana gets excited promoting a fight - "stop being such a goof, everyone knows this card sucks and trying to sell wolf tickets blah blah blah"

when Dana doesn't get excited promoting a fight -"where's the excitement, he doesn't care blah blah blah"

the The Mike Goldberg catch 22

also Ariel sounds like
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during the last 10 seconds
 
Honestly, I've heard fans admit 217 is a great card, but it's 20 days away and the promotion hasin't quite ignited fans in the way that it probably should. Bisping vs. GSP is a casual fan dream fight, and if you put into context what an awesome card is under, there's no reason this shouldn't be able to sell 800,000-1,000,000.
 
Say what you will about Ariel but you can't deny his passion for the sport and that clearly shows.

A lot of people try to ban him or shut him up but he's relentless in his pursuit of his passion and you can't knock him
He has passion for the drama, not the sport. Hence why "promotion" appeals to him.
 
Dana said himself it's tough for fighters to stay motivated when they're sitting on piles of cash and don't need it. I guess that applies to promoters too.
 
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