I here a lot of people complain about how expensive BJJ is where they live and, honestly, I think often the complaints are reasonable. After all, if you train at a Judo club in the same area you often pay, what, 1/3rd the amount. The difference, I think, is profit. Most Judo clubs I have come across are run by people who are not looking to make money of it. After all, how could you make money teaching Judo to people at $50 a month unless you had huge classes? If I ever become qualified to be an instructor (at my current rate of progress probably sometime next decade) I want to start a club style program and, hopefully, share space with either a Judo or Wrestling club. How is our sport ever going to become as mainstream as either Judo or Wrestling until kids have access to cheap quality training? Just my two cents.... I wanted to procrastinate rather than write a research paper about What do you think? Can BJJ ever become a truly mainstream sport with instruction as expensive as it is?