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A popular Australian pyjama brand has removed a boys' jumper emblazoned with the slogan "boys will be boys" from the market after concerned parents complained about the use of the phrase.
The grey pyjama top was marketed in Peter Alexander's children's range, and was spotted by Melbourne mother Bridie Harris in a shop last week. She then made a complaint to the company on social media.
'Boys Will Be Boys' pyjama shirt from Peter Alexander.
Photo: Peter Alexander online store
"Boy won’t be boys," she wrote on Facebook on June 20.
"Boys will be held accountable for their actions. I hate to see an Australian store, who makes such great pjs, put such a sexist statement on a t-shirt intended for young boys. Excusing boys of their behaviour is not a step in the right direction. It’s 2018."
https://www.canberratimes.com.au/na...d-after-parent-complaint-20180627-p4zo5l.html
The company reviewed the feedback and told her they were removing it from sale on Wednesday.
The grey pyjama top was marketed in Peter Alexander's children's range, and was spotted by Melbourne mother Bridie Harris in a shop last week. She then made a complaint to the company on social media.
'Boys Will Be Boys' pyjama shirt from Peter Alexander.
Photo: Peter Alexander online store
"Boy won’t be boys," she wrote on Facebook on June 20.
"Boys will be held accountable for their actions. I hate to see an Australian store, who makes such great pjs, put such a sexist statement on a t-shirt intended for young boys. Excusing boys of their behaviour is not a step in the right direction. It’s 2018."
https://www.canberratimes.com.au/na...d-after-parent-complaint-20180627-p4zo5l.html
The company reviewed the feedback and told her they were removing it from sale on Wednesday.