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Viacom did not air Bellator livein other time zones because they did not deem Bellator important enough to mess up their schedulre for.
Spike knew UFC was carrying the platform.
No matter what Coker BS, Viacom sees Bellator as inexpensive programming on the two lowest rated TV nights.
Yeah with Bjorn there was no international vision with Coker it opened up the globe a bit plus he helped garner even more broadcasting rights in more countries.Weve seen a dedication to the UK,ireland,and a few other fringe areas but I've been hearing Canada,Russia,and even a possible Japanese Rizin/bellator copromotee show in saitama super arena.
The growth of bellator hasn't been flawless with such a smaller crew they've stumbled along the way but seems like digitally they are getting their shit together.
With even more emphasis being focused on international markets moving forward it will be interesting to see how things play out.Bellator is inexpensive programming for them but they definitely have more prominence then when Bjorn was in house and since this DAZN deal we won't be dealing with tape delays so it opens up the possibilities.
Now that they have some financial stability it seems they have a good plan set in moving forward it will be fun watching it come to fruition.