I remember that 2016-2019 phase where Bellator would sign green, unproven dudes like Mike Kimbel and have them smash a can so they can play that highlight over and over. Claxton was in that club too, I think. They were basically trying to recreate MVP in every division. This creates hype because they want to create a question of: “could this guy do that against a Mousasi, Pitbull, or a Bader?”.
These rookies would feel unbeatable and, in most cases, overconfident in their abilities due to the media attention and hype stemming from these highlights. These guys tended to be awfully young too, so they’re naturally big-headed. This doesn’t work in the major leagues because they have to run into dudes that are solely going for title contention at one of the highest levels of MMA. A lot of it was Paramount/Spike TVs fault.