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Dana's job seems very focused on matchmaking, contracts, fighter relations, dealing with commissions, big picture event strategy, and promotion/media.
I'd think they'd want someone who's involved in matchmaking, announcements and has some media experience.
Hunter Campbell has a lot of that.
Even if he doesn't do any showy promotion stuff he does some media in terms of clarifying announcements etc.
And I think that could be valued higher than being an entertaining promoter.
Accoding to Ariel, the guy does most deals since the UFC was sold is Hunter. and he's supposedly been driving force behind a lot of the way they treat belts and fighters now - for example he's supposedly behind the strategy to threaten to strip champs more often.
If people think Hunter seems to mild mannered to be president: consider how Dana acted and looked back in 2001.
People can put on a different style when changing jobs, and grow into the role.
Hunter already runs the show, they’d need another Dana to handle the media and keep the heat off Hunter so he can continue to do his job. Fairly straight forward.