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As did the UFC.
The difference is that Pride marketed the fighters like Greek and Norse gods, larger-than-life characters. Fighter entrances and the fights itself felt like a battle between gods and giants.
On the other hand, UFC marketed their fighters like alpha male hooligans and high school bullies built on personal insults and trash-talk.
Pride's biggest champion Fedor was an emperor sitting atop his throne. While UFC's most marketed champions were spit-spewing savages and bottles/dolly-throwing hooligans. Respectable champs like DC and even long-reigning legends like GSP never got half the appearances nor attention that short-lived champs like Lesnar and inactive champs like Conor had.
The difference in target demographic is obvious.
Exactly this!!! Best lost I have seen in a while!