The Max Holloway Effect Already Taking Place in Korea After UFC 300.

Max bet big on himself from a marketing standpoint with this fight. It was a pretty big risk to reward match up.

Him finishing like that shot his popularity through the roof, into being a big draw in future fights.
If he can find a win against Topuria. Him vs volk 4 could be a big seller where a lot of people were loving volk at the end of his reign. Seems to be what Max is aiming for.
 
the last 10 seconds of the M&J fight legitimized the entire fucking belt. think about it
they might as well emblazon max's pose over the worthless UFC branding, it means 100x more
 
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If he can find a win against Topuria. Him vs volk 4 could be a big seller where a lot of people were loving volk at the end of his reign. Seems to be what Max is aiming for.

Yeah tbf a 4th Volk fight is actually interesting now Alex has lost a few times, and Max seems to be stronger than ever.
 


And Holloway is a fan of it:

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haha, nice lil clip! Max is the man, as is KZ! Good to see him smiling so much.

Side note.. Loved the look / 'feel' of that cage footage, kind of a clean, minimal look in neutral tones (white padding and grey 'textured' floor) without all of the adverts.
 
Max bet big on himself from a marketing standpoint with this fight. It was a pretty big risk to reward match up.

Him finishing like that shot his popularity through the roof, into being a big draw in future fights.
No one deserves it more. He’s put in the work and is can’t miss.
 
Max bet big on himself from a marketing standpoint with this fight. It was a pretty big risk to reward match up.

Him finishing like that shot his popularity through the roof, into being a big draw in future fights.

The risk was way more on Justin's side. If he had won, he could've been viewed as a weight bully
 
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Max is booked for a while. Topuria, Dustin 3, Volk 4, Islam
I think it will be Topuria first, and I can't think of a more worthy opponent for what could be McGregor's final octagon appearance (assuming the Chandler fight actually happens). A rematch between Max and Conor at 155lbs would be awesome. Max gets paid well and Conor walks off into the sunset.
 
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