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LOL how can you promote the fight without promoting the fighter genius? The real weight classes don't have the luxury of being a gimmick like flyweight & WMMA.
They do it all the time. With fill in the blanks cookie cutter platitudes meant to fit everybody. The fighters who get special promotion are the ones who take advantage of the stage and promote themselves to the next step.
The UFC and Dana White promote their events. If you're on their event, it doesn't necessarily mean you're being promoted. The same way that the curtain jerker for a boxing PPV with Manny Pacquaio on it isn't getting promoted by Bob Arum.