I get what you are saying. Basically, with having good fights on the pre-lims and/or undercard will potentially make...for lack of better terms...(and no offense meant) borderline true mma fans and casuals purchase the ppv.
As I said, no disrespect or harm meant, but fortunately we can pay for the ppv's. I suppose I could spend the time trying to figure out a stream, maybe going to a local bar to watch, but to me it is worth it to spend the 59.99 to order it and watch it by way of plugging my laptop into our 55" tv and watching the fights from my house with my wife and child.
Then again I am not as young as I once was wherein I had a wheel barrel full of balls, a 12 in pecker and enough hair on my ass to make a fur coat.
Yeah pretty much, the people who are going to buy the PPV anyway (hardcore fans) they are already sold so they don't have to do anything to sell the PPV to them where as the people who are casual at home, come across it, watch it for free, if they're enjoying it cause these fights are awesome they're going to want to continue to watching it so they'll buy the PPV at the last minute.
It doesn't matter if they put the potential boring fights (IE Jatko) on the main card because the people watching it have bought it already and they're going to watch the rest anyway because they're bought it where as a potential boring fight on the prelims is going to bore the audience so they're not going to buy the PPV.
I wouldn't be surprised if they do make sure they put fantastic fights on the prelims more so than the main card because it's what's going to make people want to buy it when they're watching it for free.
When it comes to talent, skill and experience we are basing those reasons on why they should be on the main card (and this is right too) however from a business side of things, considering guys are top 5 in the world you know people are going to watch them and be like "Wow, this UFC is good, I want to watch the rest", we're not looking at this from a business point of view but more so on a credentials, talent, and how they should be main card (which from that perspective they absolutely should and that's what we prioritise), but we're not the business or trying to sell the PPV.
It makes complete sense, like
@EndlessCritic mentioned above about Pantoja vs Figuerido being top 5 in the world, exactly, they're gonna sell the PPV when people watch them, specially casuals who have no idea who they are.