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Not sure if the saying all publicity is good publicity but it seems media is really going after this angle
Khabib Nurmagomedov's UFC victory tour turns into a case of political puppetry
It has been almost a month since Khabib Nurmagomedov beat Conor McGregor at UFC 229 to retain his lightweight title. And while the event was overshadowed by the post-fight brawl that took place between the fighters and their respective teams, the melee did not hinder Nurmagomedov’s soaring popularity – or stop him from meeting with a number of controversial world leaders
While Nurmagomedov’s popularity among such prominent figures signals the growing acceptance of MMA as a legitimate sport on the world stage, it also emphasizes how politicians continue to use athletes as propaganda tools.
https://www.theguardian.com/sport/2...-tour-turns-into-a-case-of-political-puppetry
Khabib Nurmagomedov's UFC victory tour turns into a case of political puppetry
It has been almost a month since Khabib Nurmagomedov beat Conor McGregor at UFC 229 to retain his lightweight title. And while the event was overshadowed by the post-fight brawl that took place between the fighters and their respective teams, the melee did not hinder Nurmagomedov’s soaring popularity – or stop him from meeting with a number of controversial world leaders
While Nurmagomedov’s popularity among such prominent figures signals the growing acceptance of MMA as a legitimate sport on the world stage, it also emphasizes how politicians continue to use athletes as propaganda tools.
https://www.theguardian.com/sport/2...-tour-turns-into-a-case-of-political-puppetry