The whiskey ain't bad for a $25 bottle and its still pretty new. At least hes not going the bullshit ciroc route where fucking $20 a handle new amsterdam vodka is equal or better.
There's a reason he debuted the whiskey days prior to this confrence and pushed it hard during it. Win or lose he will be making good money, free advertising, and good sale projections on his whiskey. He just had a 25min whiskey promo free in the middle of NYC and over 2 million youtube views.
Get rich, get out. "I DO IT FOR THE FUN". He got the lovers, the haters, and the casuals so strung along its hilarious.