I assume most of the aspects of his contract are contingent upon successes. Much like when Eddie Alvarez said he'd signed an 8 figure deal with One, it sounded there like that total sum was not only 10,000,000 divided by X fights, but also predicated upon media appearances, sponsor deals, events playing out in a certain manner, etc.
I'm guessing that Francis has massive potential here, financially, but that essentially he's invested in the company's success now more so than if he'd simply signed an X amount for X fights contract. He undoubtedly will be more heavily involved in a ton of structural things behind the scenes to see that income manifest for himself.
But to your point, yeah, I don't see it all happening. PFL PPV is something I can't even contemplate seriously. No one will buy it.