the downfall of the UFC began shortly after dana and the fertittas thought it would be a good idea to involve mma/zuffa and the beauty of legit combat sports, with a hillbilly redneck "fake" scripted soap opera like pro wrestling. The conor mcgregor, ronda rousey crap, then the reebok deal was the nail in the coffin.
Never thought i would miss the 2011 ufc, now in order to get popular you have to talk crap about your opponent lol. Dana killed his own product