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Didn't this dude cheat on his wife or something too? This isn't surprising, he seems to lack a moral compass.
This has little to nothing to do with that.
Their game is using Unreal Engine. If they release on Steam they'll lose 50% of their revenue from Valves cut and Epic Games engine licensing fee. Now if they release on Epic Games Store they will lose 30%; 25% Epic Games engine licensing fee and 5% from the storefront.
Epic Games is transparent that they want a crypto style marketplace where play to earn games are welcomed onto their storefront. This is Midnight Society leaning into that to gain word of mouth advertising.
Popular modern day influencers in the gaming space are making millions of dollars per year. Many are diversifying their portfolio into other realms of gaming to increase their wealth and influence.