On January 11, Akiyama and
FEG (the parent company of K-1) held a press conference during which Akiyama said he used
Olay lotion prior to the fight claiming that the lotion was used to treat a worn gi.
[6] Pre-fight footage also showed Akiyama
casually applying six bottles of lotion to his body in his locker room. As a result, Akiyama was disqualified and his prize money was suspended. Akiyama himself was suspended indefinitely from HERO'S competition six days later.
[7] Public outcry against Akiyama did not cease however, and
Nike was swamped with complaints when Akiyama was featured on a television commercial in Japan.
[8] Though Akiyama has admitted to applying cream to his skin, he has said that the purpose was not to gain an unfair advantage but to treat his dry skin. The fight was ruled a "No Contest".