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Also, immediately after this interview, he tweeted a picture of his own daughter with red lipstick on. After what he said, I dunno how we should all interpret that."Too look pretty" isn't a perfect, all-emcompassing reasoning, but it's short, sweet, and proves another point: we probably shouldn't be overthinking petty shit like women's makeup.
But if we want to be more thorough, that's easy: in the workplace, your presentation plays a very very big part in how people treat you and how you can advance your career. If a woman wakes up, barely washes her face and goes straight to work, people are going to look down on her. That's just a fact. Not just men, women also (in fact women are often more judgemental about this kind of stuff).
So yeah, women (and men) shape their appearence according to how they want to be viewed and treated by everyone around them.
And I'll keep saying anyone seriously believing that "stimulating sexual arousal" is more than 1% (and that's generous) of the reason why a woman might wear makeup is a neanderthal that took those Wikipedia articles on evolutionary behavioral science a little bit too seriously and is starting to sound like a creep, specially if it's to justify certain behaviors. Again, lipstick is just one small part of makeup and at the workplace it is often not even red. Starting a conversation about sexual misconduct at the workplace and bringing up red lipstick simulating sexual arousal is monumentally stupid and a pointless tangent.
For the record, I like some of Peterson's work, even if at this point he has become so incredibly overrated.