Sure, this is not a sport, but entertainment as well. We all get it. But this crap only flies because the majority is ok with it. Now, I don’t want to be a prick here, but when actual fans who spent years on Sherdog start accepting these things, it just rubs me the wrong way. Max vs Gaethje might be fun and we will all tune in, but it is a pointless match that pits two elite fighters from different divisions against each other in a fight for a made-up belt. It is garbage for entertainment purposes to attract casuals based on name value. They even got Justin and Max telling people that this stupid BMF belt means something. Custom shorts as well, woo hoo.