Dana White is a commissioner not a promoter. Dude couldn't make Twinkle Twinkle a Star.
If the UFC had a better promoter, there would be more stars, because fans would have been programmed to appreciate various approaches to UFC fighting. Dana White has programmed the fans to only enjoy stand and bang sloppy blood fests, so when the fans see two athletes competing at the highest level, they don't know what is going on. LOL