Bjorn was a well known douchebag who's favoritism towards certain fighters and blatant disregard and disrespect to others drove him out of his own company. While I'm not a fan of Coker, I personally think he's ridiculously overrated as a promoter, I doubt Bellator would be as successful today with Bjorn still at the helm.
I've been saying it for years: Scott Coker has to work with a dearth of resources at Bellator MMA.
As more and more time passes, I think that I am beginning to agree with you about Scott Coker being overrated.
Furthermore, I remember a few years ago when Bellator started Bellator Kickboxing and many users on Sherdog said that they are spreading their (low amount of) resources even thinner than they already were before the creation of Bellator Kickboxing.
Perhaps Bellator should have concentrated on MMA and ONLY MMA.
I know that Scott Coker started working in Kickboxing. Remember, Strikeforce started as a Kickboxing organization before they transitioned into an MMA organization.
For all of the flak that Dana White and WME (and before that, Zuffa which had Frank Fertitta and Lorenzo Fertitta) receive, they have competed directly (or indirectly) with many individuals that had a lot of hype to their reputations and their organizations.
1. Dana White/Zuffa/UFC/Lorenzo Fertitta/Frank Fertitta vs. Nobuyuki Sakakibara/Nobuhiko Takada/Pride FC/Dream Stage Entertainment/The Yakuza
2. Dana White/Zuffa/UFC/Lorenzo Fertitta/Frank Fertitta vs. Scott Adams/Reed Harris/World Extreme Cagefighting
3. Dana White/Zuffa/UFC/Lorenzo Fertitta/Frank Fertitta vs. John Lewis/John Huntington/Louis Palazzo/World Fighting Alliance
4. Dana White/Zuffa/UFC/Lorenzo Fertitta/Frank Fertitta vs. Naoya Kinoshita/World Victory Road/Sengoku Raiden Championship
5. Dana White/Zuffa/UFC/Lorenzo Fertitta/Frank Fertitta vs. William Kelly/Wallid Ismail/Jared Shaw/Gary Shaw/Elite Xtreme Combat/ProElite
6. Dana White/Zuffa/UFC/Lorenzo Fertitta/Frank Fertitta vs. Sadaharu Tanikawa/Keiichi Sasahara/Akira Maeda/Fighting and Entertainment Group/DREAM/K-1 MMA Romanex/K-1 MMA Hero's
7. Dana White/Zuffa/UFC/Lorenzo Fertitta/Frank Fertitta vs. Ray Sefo/Peter Murray/Carlos Silva/Russ Ramsey/Donn Davis/Mark Leschly/World Series of Fighting
8. Dana White/Zuffa/UFC/Lorenzo Fertitta/Frank Fertitta vs. Chatri Sityodtong/Victor Cui/Rich Franklin/Matt Hume/Sequoia Capital/Temasek Holdings/ONE Championship
9. Dana White/Zuffa/UFC/Lorenzo Fertitta/Frank Fertitta vs. Scott Coker/Strikeforce
10. Dana White/Zuffa/UFC/Lorenzo Fertitta/Frank Fertitta vs. Kurt Otto/Gareb Shamus/Jay Larkin/Richard Kurtz/Paligent/International Fight League
11. Dana White/Zuffa/UFC/Lorenzo Fertitta/Frank Fertitta vs. Bjorn Rebney/Bellator Fighting Championships
12. Dana White/Zuffa/UFC/Lorenzo Fertitta/Frank Fertitta vs. Tom Atencio/Donald Trump/Michael Cohen/Monte Cox/Adrenaline MMA/Affliction Entertainment
13. Dana White/Zuffa/UFC/Lorenzo Fertitta/Frank Fertitta vs. Nobuyuki Sakakibara/Nobuhiko Takada/Rizin Fighting Federation
14. Dana White/Ari Emanuel/Patrick Whitesell/William Morris Endeavor/UFC/Silver Lake Partners/Kohlberg Kravis Roberts & Co./MSD Capital/Endeavor vs. Scott Coker/Rich Chou/Bellator MMA/Viacom/Sumner Redstone/Thomas May/Robert Bakish/Bellator Kickboxing
15. Dana White/Ari Emanuel/Patrick Whitesell/William Morris Endeavor/UFC/Silver Lake Partners/Kohlberg Kravis Roberts & Co./MSD Capital/Endeavor vs. Ray Sefo/Peter Murray/Carlos Silva/Russ Ramsey/Donn Davis/Mark Leschly/NBC Sports Group/Mark Lazarus/Facebook/Mark Zuckerberg/Professional Fighters League
What is it that Floyd Mayweather Jr. always says about himself?
"50 have tried. 50 have failed." - Floyd Mayweather Jr.