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Michael Jackson was the most talented 'solo' artist imo (ie we're not including the Beatles), and he sold more certified units than any other 'solo' artist except Rihanna, Eminem and Drake. Presley benefitted from being early in the genre, he wouldn't have had such a big market share otherwise. Michael Jackson is clearly #1 for pop.
On what basis?
Elvis did it when the world population was 2 billion, and without the internet.
Truth be told it’s moot to compare different eras. Consuming music is completely different now than it was 30 years ago let alone 60 years ago.
Like asking what is a bigger film Gone With the Wind vs Star Wars vs Avatar.
Elvis and MJ still make 100m a year, even now. I find it hard to believe Taylor Swift will be doing that in 2075.