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Ok, so let's suppose the free market is not at play here.
Who forced Adidas to drop Kanye?
Pressure from a hashtag, that is falsely conflated with a bottom line. If the argument is "principle", then fine. If the argument is that Adidas was losing or going to lose boatloads of money because of his comments, there is no evidence that points to that.
It's fair to say that they might have been trying to get ahead of a potential backlash, but there is no evidence that they actually felt one.