It matters because "Alt-Right" had no real penetration or brand power during that time. It was an obscure term. Hell, in February 2016, there was basically nothing that came up in a Google. I could find so little. It took the past 2 1/2 years of people digging through old articles 100 search pages deep just to find the incredibly obscure term in this context, sharing it, revisiting it, etc, that you actually get relevant results in the first three pages when you search the term. I'm talking about even the major network stuff you'll easily find now that is older (like an MSN video from 2010).
I don't care about shared tactics like "terms, memes, and conspiracy theories" unless they themselves entail or explicitly advocate for White Supremacism or White Nationalism as standalone content. It's one thing if you quote a prominent white supremacist; it's quite another to plunder public IP. You don't know where they sourced it.
I also don't care that the "term in an inclusive sense continued anyway". That's because dumb liberal journalists have weaponized it like Trump branded his political foes (ex. "Lyin Ted"). Those stuck, too, regardless of whether it made sense. This is
Big Lie logic. All it proves is the power of propaganda tactics. They have tried using this to slur Candace Owens as "Alt-Right". They even tried sticking it to Joe Rogan and Jordan Peterson by weakly hedging that they are a "platform" for the Alt-Right and "far right". Why? Because he's willing to interview Roseanne? Indeed, because of precisely that. That was when the leftist smear machine really ramped up against Rogan.
Bannon plays to mutually exclusive crowds simultaneously, out of ambition, but his paper took this issue head-on. This was from March 2016 about three weeks after the Huffpo picked up the ADL's ball on Spencer and ran with it:
An Establishment Conservative’s Guide To The Alt-Right
The editorial discussed Spencer, but you'll notice how sly they were about reporting accusations of racism, but not necessarily refuting them (not even by implication of following arguments). The above was the only space he got. The "platform" Bannon describes is robustly laid out here. There is no doubt that many legitimate racists are among them, including Spencer as the progenitor, with his Dixie-singing bullshit, but it traces the nonlinear bottom-up evolution of the movement, and almost none of them can be fairly construed as White Supremacists. While those lines do blur more around ethno-nationalism the clear drive of the article is to sort out those (including gay and non-white members) from the "low-information, low-IQ" skinheads "driven primarily by the thrill of violence and tribal hatred." This editorial remains the most accurately detailed, straightforward coverage of the Alt-Right that I have read to date:
The article exists to champion an oppressed political group: white people who embrace identity politics. Liberals and non-whites are not hounded or stigmatized for doing this; at least not until the rise of papers like Breitbart, and Trump who it serves. That's why they mention the shared belief of "cultural appropriation", but wield it from the white perspective. Logically, if you support liberal notions of "cultural appropriation" then you believe today's mainstream cultural leftism to be as morally repugnant as this Alt-Right. Yet the mainstream press actively participates in and promotes that idea from the liberal, non-white perspective.
The irony isn't lost on me, especially in the context of my Trumpets-are-Berniebots theory, that James Gunn's recent fate more or less perfectly mirrors that of Milo's. Cernovich ate dick over #Pizzagate, but the liberals are out there ptichforking "pedos" on his behest. So does Disney fall under this vast "alt-right" umbrella now?
Above all else, the editorial was written to divide the "establishment" conservatives from this new breed, and that was Bannon's aim. He himself has never waffled from referring to himself as an "economic nationalist", so he wouldn't fall in very well with the "Natural Conservatives" outlined in the article, for example, but this was about his desire to terminate the 6th party cycle, and I fear he succeeded in a precarious fashion:
This is a broad coalition, and the common denominator isn't racism.
I'm not sold that most of the men in this movement are college-educated, outside of leadership, but if you stripped away race you'd once again see the similarities between today's mainstream liberalism, and this Alt-Right. Kevin Williamson is simply applying the most callous conservative logic to West Virginia that you'll notice Alt-Right, Alt-Lite, or run-of-your-mill Trumpets tend to show for impoverished non-white communities. He's giving them the bootstrap speech: "Stop begging for money while you do nothing but fill your veins with needles. You reap what you sow." The Alt-Right rejects that by prioritizing that community's needs in spite of its communal flaws. It's very liberal of them, economically. That's how Trump carried those Rust Belt states while Williamson futilely went blue in the face for having the audacity to apply conservative logic in a colorblind manner.
Blacks are hurting, too, almost across the board, but poor blacks aren't mocked when when they don't prioritize the needs of poor whites. Poor whites are shown the same disregard as the "privileged" whites despite their circumstances. Privileged whites see this, and realize if they were poor, they would be in those shoes. Nobody calls a black activist in the streets or on Twitter a "black supremacist" for demanding reparations, but working class whites are scorned as "bigots" and "rednecks" because they have the audacity to point at an alien group of people, mostly belonging to another race, not just another nationality, and-- right or wrong-- demand those people be kept away because they perceive them to be taking their jobs and/or cheapening their labor market.
How many segments like this do you think it would take before the jig is up on the double standard?
The Communist party had an incredibly complicated evolution, too, with radical variance in their own beliefs and desired policies. If Lenin said he was providing a platform for "Communism" it wouldn't necessarily mean that he advocated for anarchy. If an idea is racist, it's racist. Bring me the idea. This identity-sleuthing where liberals presume to know a person's beliefs based on an assortment of (word) associations as if they could piece together a Nazi flag from a thousand tatters of cloth in the front yard like a jigsaw puzzle is just a form of politicking.
It's inductive, not deductive. It's a political Rorschach Test with them in the role of psychologist. Of course they like that.
"When I say a word to you, I want you to say the first thing that comes to mind. Okay"?
"Got it."
"4Chan."
"Television?"
"I knew it. You're a racist."