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WMMA "makes money" similar to how the WNBA makes money.The main reason WMMA is still in the UFC is because they need filler for their watered-down cards. An argument could be made that 3 or 4 WMMA fighters "make money" for the UFC individually. The rest make money for the UFC as nothing more than content filler.
I'm not advocating for or against the inclusion of WMMA on 300. And I certainly don't profess to speak for all mma fans. But the reality is that if the UFC made an all-WMMA card with 3 title fights and every "popular" current WMMA fighter, the card wouldn't sell at all.