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"The new operation will be called TKO Group Holdings, a spokesperson for Endeavor confirmed Tuesday. As previously announced, it will trade on the New York Stock Exchange under the ticker TKO. The name is a reference to the professional fighting term “technical knockout.”
"Despite WWE being scripted and UFC featuring authentic fights, the two organizations share much in common in terms of their combat sports content and cultures.
“This is going to be UFC 2.0,” Emanuel said in an interview that aired last month on CNBC.
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