Well it tells you one of two things.....
1: Spike invests about 100K to 250K in the tent pole events.
2: Spike invests about 300K to 500K+ in tent pole events and this PPV cost a shit load to put on.
Based on Coker yapping about 250K in buys before hand it would seem to point that they spent anywhere from 5 to 10 million all in on it. I don't care how you argue it but Spike sure isn't investing much into these bigger events outside of the PPV. That doesn't go far with guys like Fedor, Tito, Chael, Rory, etc fighting on free TV.
I think Coker will find out the Fedor deal once again is going to shit on his front door step in the end. In other words I don't believe they have the revenue to support guys making 1 million+ to fight or anything really over 500K on free TV. Got to get the ratings up and utilize the roster better even if it means they cut out some events. More isn't always better and the second half of 2017 proved that, just awful cards on paper and the ratings proved it.