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Actually, in professional wrestling there are different types of "heat" (Wikipedia: heat can refer to both crowd reactions and real-life animosity between those involved in a professional wrestling angle, or match.) and one such type is called "Go Home Heat":too many wwe fans on here. They don't understand the difference between a sport, and a story.
There are more similarities between the WWE and the UFC than some people would like to admit. It shouldn't come to anyone as a surprise given how much the UFC has copied from the WWE (the idea for TUF was outright stolen from WWE's Tough Enough).Wikipedia said:Generally speaking, the go away heat happens either because the fans feel the promotion has been pushing a certain wrestler (regardless of his character alignment) too far or "down their throats" and thus deeming him as "undeserving" of his push, or because his character has become stale and are not impressed (sometimes bored or annoyed too) of his performances on the ring and/or by his promos anymore.
The problem with Joanna is she's garnering "heat" that will make fans uninterested in her, as opposed to the kind of "heat" that would get fans to buy tickets/ppvs to see her lose.