I respectfully (for now) disagree. Between Raw and Smackdown you've got 5 hours of wrestling per week. That is plenty of time for a couple jobber matches between the two shows each week to build up certain new guys (as was done with the Ryback) or to help keep guys strong or resuscitate them after losing a feud. Proper use of jobbers could avoid some of the 50/50 booking we see, because instead of guys trading wins to keep them both strong, you could see one guy win a feud decisively, and then use jobbers to help the other guy get some mojo back on his way to his next feud.
Giving ADR a few easy wins right after his return is fine, although I would agree that they shouldn't have both been against the same guy. He came back with a nice surprise win over Cena, so giving him a couple matches where he gets all his offense in to re-familiarize him with the viewing audience makes sense. On the other hand, given that he is now the US champion, I'd have rather seen them go with an angle where he was forced to continue the "open challenges." In that case, though, R-Truth would have been a perfectly acceptable first challenger.
You're way too obsessed with "storyline," imo.