This isn't exactly true. The early UFC's appeal was that it was the real-life manifestation of movie fighting, bruce lee-style posturing, faces of death-style "ultra-reality" alt programming, and the aura created by video games like streetfighter and mortal combat. certainly the square community looked down on it, but a lot of serious martial artists and tough guys were attracted by the opportunity to prove themselves. mark schultz definitely did not participate because he had hit rock bottom and needed to exploit his once noble wrestling skills for a quick buck, as was implied by the film.